Zero sum cleanup game
If a window cleaner spits on the street, has he made any progress?
If a window cleaner spits on the street, has he made any progress?
Randomly Related
Align your message with your customers
In this video I talk about a company that served their potential customers in a smart way. A smart way that was what their potential customers would celebrate and think was cool. It involved a school, dozens of little libraries, and some used books. All while I picked up my own copy of East of…
Different like all of my friends
Even when we adopt the behavior of an outlier, when we do something the crowd doesn’t often do, we’re still aligning ourselves with the behavior of outliers. – Seth Godin, People Like Us eBook. Being different happens, but we can’t be too arrogant about it.